Wednesday, November 30, 2011

Chick-fil-A: The Final Countdown

Thought you've seen enough of people camping out for a business opening? Get ready for Chick-fil-A's first stand-alone restaurant in Idaho, which is opening Dec. 8 at 3003 S. 25th East (Hitt Road).

The first 100 adults in line at the new restaurant will win free Chick-fil-A for a year, said Cindy Chapman, spokeswoman for CP Communications. Sounds simple, right? Not so fast.

Here are the rules: The first 100 adults in line by 6 a.m. Dec. 8, each will receive 52 free Chick-fil-A meal certificates for a year -- a total of more than $26,000 in free food being given away. But participants 18 years and older with identification can line up no earlier than 24 hours prior to the opening. In the event that there are more than 100 people lined up at 6 a.m. Dec. 7, all 100 spots will be determined by a raffle.

See http://www.chick-fil-a.com/Locations/First-100 for complete rules.

Chick-fil-A has been doing a First 100 promotion at all grand openings for eight years, since opening a restaurant in Arizona and noticing people showing up 15 hours early. Since then, raving fans have been arriving more than 24 hours in advance, packing tents, lawn chairs, computers, TVs, couches and all kinds of gear to make their wait more comfortable and entertaining.

While it has no control over the weather, Chick-fil-A provides security, entertainment, games, and, of course, plenty of fresh Chick-fil-A.

The new Chick-fil-A restaurant, one of 90 opening this year, will be open from 6:30 a.m. to 10 p.m. Monday through Saturday. Operator Lauren Mosteller anticipates the restaurant will bring 65 new jobs to the community.
The scene outside a recent Chick-fil-A opening.