Friday, December 16, 2011

Downtown Idaho Falls building gets facelift

MCS Advertising is restoring its building downtown to its original look.
Here's a new development in the de-uglification of downtown Idaho Falls.

MCS Advertising, which owns the building at the southwestern corner of Park Avenue and B Street, is removing the hideous siding, something we have to assume passed for modern in the '60s. When they bought the building in September, agency owner Lisa Fischbach said they planned to restore the building to what it looked like in the 1920s.

Fischbach said they’ve taken to calling their property “Block 22” after its legal description, which dates back to 1884. They have gotten lots of paperwork that dates back to then, including the original warranty deed. “I can’t believe this came all this way with all these owners,” she said.

MCS has its offices on the second floor. Fishbach and her real estate agent, Kevin Cutler, are looking for tenants at the street level.

Fischbach said they were determined to keep an actual address downtown. “We’d been to a seminar on advertising agency principles, and they really advocated owning your own place,” she said. “We love it downtown and want to be part of the community.”