Thursday, February 9, 2012

Marketing Summit starts Feb. 21 at Idaho Falls Shilo Inn

Riverbend Communications and Lvate are holding a three-part Marketing Summit at the Shilo Inn, Idaho Falls, covering everything from branding and strategy to media buying to social networking.

The two-hour sessions start Feb. 21 at 8 a.m. and continue March 6 and March 20. Session 1 will focus on the buying process, which includes market identification, primary vs. secondary marketing messages and strategic business "tone." Session 2 is devoted to branding, measuring marketing success and comparing yourself to your competition. Session 3 will be about creating market awareness, leveraging the Internet and search engine optimization.

Cost of all three sessions is $99. For more information, contact Mike Sutton at 208-535-8327.