On June 20, I posted the Greater Idaho Falls Chamber of Commerce's press release on everything that's happening this Fourth of July. Boilerplate, right? I thought so, but because I like to illustrate everything I post with a photo or an illustration I went to Google Images and found a nice picture from 2011 of a bunch of kids on the curb, ready for the parade. In the caption I gave credit where it came from, a family blog, and I identified the kids as best I could.
I figured that was that. I immediately posted it to Facebook, because I've learned it's imperative to share everything I post to the big social media sites. Let the readers have a part in deciding what the news is.
Today, that post, "Here's a happy family at last year's Idaho Falls Fourth of July parade ..." (http://www.blogger.com/blogger.g?blogID=1127161227049840947#editor/target=post;postID=1810990410246958060) is No. 3 on the BizMojo Hit Parade and rising fast. All I can surmise is that people saw the photo and shared it with friends and family members. My numbers exploded. Social Media 101.
On reflection, it shouldn't have come as a surprise. Thirty-two years ago, when I was editor of the Jeffrey City News, I learned that if I wanted a connection with the community the best thing I could do was shoot lots of pictures of kids and run them in the paper. This was good for sales, too, because mom and dad would buy copies for grandma, grandpa, Uncle Bob, Aunt Sally, etc. Today is really no different, except for the fact that you can't clip a Web page and put it in a scrapbook (unless you print it, but how many of us do that?)
So, in the spirit of summer, here are a few more Idaho Falls Fourth of July photos from the past few years. Do you see anyone you know? Feel free to share. And remember the ideals that make us the United States, one of which is the free, unfettered exchange of knowledge and information.