Monday, February 4, 2013

Webinar on online fraud prevention set for Feb. 12

Don Bush
Online fraud specialist Kount (www.kount.com) is hosting a webinar Feb. 12 from 4 to 5 p.m. on how to boost sales, beat fraud and reduce chargebacks.

Everyone knows fraud hurts online businesses, but stopping fraud can also hurt online businesses.

The rise of card-not-present e-commerce transactions has created a new, sophisticated level of international criminals looking to steal from online companies. Retailers feel forced to impose hard-and-fast rules on which transactions to accept, and from where to accept them. But while this blanket approach stops many fraudulent transactions, but it also blocks many legitimate, honest consumers, hurting sales and damaging your brand.

The webinar, hosted by Don Bush, Kount's marketing vice-president, will review best practices for:
  • Increasing Sales Through Better Fraud Detection
  • Decreasing Fraud Losses While Maximizing Sales
  • Reducing Charge Backs Without Reducing Sales
  • Minimizing the Need for Manual Reviews
  • Why Too Many Rules Can Be Hurting Sales
A case study will focus on CDBaby, the largest online retailer of independent music on the web, and how it implemented a complete fraud protection platform. Doing this, CDBaby saw sales increase by nearly 5 percent within 60 days. The move reduced charge backs and fraud losses by more than 90 percent and allowed the company to expand to new markets without increasing the risk of fraud.
To register, follow this link: https://www1.gotomeeting.com/register/425797129