Friday, April 12, 2013

Buy Idaho director to speak at I.F. Ad Fed luncheon

Sandy Anderson
Sandy Anderson, executive director of Buy Idaho, will be the featured speaker at the next Idaho Falls Advertising Federation's next noon luncheon, April 18 at Dixie’s Diner on Channing Way. Sign-in is at 11:30 a.m., and the presentation will run from noon to 1 p.m. Cost is $12 for members and $15 for non-members. A wide selections of lunch items will be available. Please RSVP to lisa@mightymcs.com if you plan to attend.
Anderson will speak to the group about the functions of the Buy Idaho organization and the importance of doing business within the state.

“When we support Idaho businesses, it keeps dollars in the state," she said. "These dollars reinvest themselves in other Idaho businesses, services, and our state farm commodities. It improves job opportunities and increases state tax revenues that support public services."

A big aspect of what she does is branding the Buy Idaho name to build awareness for the association, a non-profit that has more than 1,100 members statewide. "Advertising agencies and the media have played a major role in helping us get the word out and promoting Buy Idaho to their local clients. I feel so fortunate to have this opportunity to speak to these clubs and thank them for their support,” she said.

A past president of the Boise Advertising Federation, Anderson now sits on the board of the Idaho Advertising Federation.