Fair director to speak Thursday at 'Lunch and Learn'

Brandon Bird

Brandon Bird, general manager of the Eastern Idaho State Fair, will be the guest Thursday at the Idaho Falls Advertising Federation's monthly "Lunch and Learn," at Dixie's Diner.

The Fair lasts only eight days, but a full year of planning and implementation goes into the marketing and advertising of an event this size. Bird will share some of the marketing strategies and processes that help the fair draw nearly a quarter-million people.

Sign-in for lunch begins at 11:30 a.m., and the presentation will run from noon to 1 p.m.

Cost is $12 for Ad Fed members and $15 for non-members. As always, Dixie's Diner will provide a menu with plenty of options.

RSVP to Lisa Fischbach at lisa@mightymcs.com if you plan to attend.