Tuesday, October 15, 2013

Advertising Federation to host Lunch and Learn Thursday

Travis Powell
Travis Powell, sales manager of AlphaGraphics in Idaho Falls and Rexburg, will be the speaker Thursday at the Idaho Falls Advertising Federation's monthly "Lunch and Learn."

In an industry hit hard by the recession, online competition and increasing reliance on digital communications, AlphaGraphics has enjoyed consistent yearly double-digit growth since opening in April 2010, increasing its workforce 300 percent in that time.

There is research to show that consumers will spend up to 15 percent more to do business with someone they trust. With simple small steps, a business can make itself the vendor of choice for its clients. Powell will talk about techniques that can be used to add value to the customer experience, eliminating the all-too-easy crutch of being the lowest price in town.

Powell serves on the Board of Directors of Help Inc. and the Idaho Falls Advertising Federation, and was a recent winner of a Distinguished Under 40 Award from the Greater Idaho Falls Chamber of Commerce.

The luncheon will be Dixie's Diner, 2150 Channing Way. Sign-in is at 11:30 a.m.

For more information, contact Lisa Fischbach at lisa@mightymcs.com.