Advertising Federation schedules first fall Lunch & Learn

Michael Watson

As the marketing director of one of the fastest growing credit unions in the country, Michael Watson of Idaho Central Credit Union is prepared to share his perspective on choosing the right marketing mix Sept. 18 at the Idaho Falls Advertising Federation's  Lunch & Learn, at Dixie's Diner from 11:30 a.m. to 1 p.m.

“Part of the mission of the Idaho Falls Advertising Federation is to provide learning opportunities to our diverse membership. We are thrilled that Mr. Watson is willing to share his experience in managing the Idaho Central Credit Union brand,” said Idaho Falls Advertising Federation President Lisa Fischbach.

Managing the credit union's marketing, Watson oversees budgeting, development of marketing plans and campaigns, strategy and managing an agency relationship. He began his career with ICCU in 2000 and has been in his current position since 2004. He is a graduate  of Idaho State University with a bachelor’s degree double major in marketing and business.

The event is open to the public. Cost is $12 for members and $15 for non-members $15. Reservations can be made by following this link.