Friday, October 10, 2014

Idaho Mountain Trading opens in new location

The floor at Idaho Mountain Trading, in its new Shoup Avenue location.
If you're planning to go downtown this weekend, be sure to visit Idaho Mountain Trading in its new Shoup Avenue location, next door to where it was for 29 years.

The store opened Monday, after a move that took all Sunday and involved 30 people. In the new store, formerly the Idaho Youth Ranch Thrift Store, the company has 12,000 square feet, more than twice what they had at the corner of Shoup and B.

Owner Richard Napier started the business in 1977 on A Street, where Vino Rosso now is. The advantage of the new location is that they can keep all their inventory on display. Another is the IMAX-sized facade facing Yellowstone Avenue, which now bears the store's green-and-white logo. "It's a very nice billboard for us," Napier said.

No grand opening has been set, but there will be a promotion in November when Grand Targhee comes to visit to offer specials on passes.