Thursday, April 30, 2015

ISU students to talk about advertising presentation

The Idaho State University team that presented in the American Advertising
Federation's National Student Advertising Competition earlier this month.
Members and guests of the Idaho Falls Advertising Federation will get an exclusive peek at Idaho State University’s National Student Advertising Competition presentation for Pizza Hut at the next Lunch & Learn educational series, May 21 from 11:30 a.m. to 1 p.m. at Dixie's Diner.

The event is open to the public. Cost is $12 for members and $15 for non-members and includes lunch.

What is the NSAC? Each year the American Advertising Federation teams up with a major corporate client to challenge more than 200 college chapters to develop an integrated marketing campaign for a specific product, service or brand. AAF college chapter teams conduct primary and secondary research into consumer behavior, identifying the target market’s wants and needs. Then they develop a plan to communicate the client’s message.

After the research is complete, student teams create a comprehensive campaign to pitch at the AAF District 11 competition. District 11 includes Idaho, Montana, Oregon, Washington, and Alaska. This year the competition was held in Boise on April 10.

This lunch will be a great way to see some of the area’s freshest talent coming and hear about what it’s like to work on a campaign for a national client. The presenters will be brining all their creative work, and copies of the case and plans book they designed and submitted.

For more information, follow this link: IFAF.