Monday, January 11, 2016

Rich Broadcasting adds frequencies to boost KID's reach

In a major expansion of its broadcasting reach, Rich Broadcasting has added three more frequencies to carry the KID Radio’s programming and advertising.

Company President and CEO Richard Mecham said KID programming (590 AM & 92.1 FM) now will be heard also on Idaho Falls station 106.3 FM (KQEZ), as well as Jackson, Wyo., stations KSGT (1340 AM) and 96.3 FM.

On the air since 1928, KID is eastern Idaho’s oldest radio station.

In a news release General Manager DeLyn Hendricks underscored the business-related and commercial significance of the expansion. “We are now able, to deliver our advertisers’ messages more effectively to an expanded range of consumers in eastern Idaho and the Upper Valley, as well as in Jackson Hole. We’re confident this will provide a terrific opportunity for business owners who truly understand the power of their advertising investment on radio.”

Program director and morning news host Neal Larson said the station's expanded broadcast reach will have a big social impact.

"With this year's major presidential election season underway there's no better time to expand the reach of our incredibly successful news and talk programming, including our regional morning show with Cala Curtis and me, along with Rush Limbaugh, Sean Hannity, Glenn Beck, and Michael Savage. KID's rich heritage across this region just gets bigger and better with these changes.”

Rich Broadcasting is a broadcast group of 19 radio stations specializing in small-market radio. Prior to founding the company, Mecham managed Bonneville International’s flagship Salt Lake City stations KSL Television and KSL Newsradio.