Wednesday, November 7, 2018

Firehouse Subs files for Idaho Falls building permit

The Hook and Ladder, Firehouse Subs' top-selling sandwich
Firehouse Subs has filed for a permit with the city of Idaho Falls Building Department for an 1,875-square-foot project at 435 South Utah Ave., in the Railway Crossings center. The franchisee is listed Chris Morris of Idaho Falls, and the owner is listed on the permit as MCMM Utah LLC.

This would be the fifth Firehouse Subs in Idaho. Other locations listed on its website are in Boise, Meridian, Couer d’Alene and Pocatello.

The chain dates back to 1994, when brother Chris and Robin Sorensen, both firefighters, opened their first restaurant in Jacksonville, Fla. Since then, Firehouse Subs has opened more than 1,135 restaurants across 44 states and Puerto Rico, and internationally in Canada. Current plans for expansion are focused on entering new states in the Northeast, Pacific Northwest and on the West Coast, as well as growth in nontraditional locations, like airports and college campuses.

The menu features hot specialty subs, salads, and other seasonal items, and takes inspiration from the firehouse with names like Hook & Ladder (the No. 1 selling item), Engineer, and Firehouse Hero. The subs are prepared with steam-heated meats and cheeses, on a toasted sub roll, and served with vegetables and condiments. The Sorensens remain in charge of the menu, working in tandem with Firehouse Subs' Director of Product Development, Jay Miller, who joined the team in 2017.

The business magazine Forbes recognized Firehouse Subs as a winner in its article America's Best and Worst Franchises to Buy 2018.

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