Showing posts with label BizMojo Idaho business blog. Show all posts
Showing posts with label BizMojo Idaho business blog. Show all posts

Saturday, December 31, 2011

Reader wants Dunkin' Donuts in Idaho Falls; who wants to help her out?

Lise Pinkham of Idaho Falls wants to know what it's going to take for Idaho Falls to get a Dunkin' Donuts. Having grown up with one within walking distance of my home, I would not mind this either.

More than 25 years ago, at my father's urging, I actually looked into what it would take to bring Dunkin' Donuts to Idaho. My dad, a teacher, had a colleague who'd taken out a second mortgage to buy the Dunkin' Donuts on Concord Pike, Brandywine Hundred's own 17th Street. It was a home run for him, although the downside was he was usually up at 2 a.m. getting things ready for the day. Still, you can't argue with success.

What I learned then was that for Idaho the company wanted a franchisee who would agree to take on three stores. I don't know if it's that way it still is.

Looking online, I see that there are four in Washington but none in Idaho. I can't understand why some investment company hasn't picked up on Dunkin', especially considering the aggressive job it has done marketing its coffee. The devil is in the details, I suppose.

Now that Carl's Jr. and Chick-fil-A are both open, what is going to be the first chain restaurant news of 2012? Let me assure you we will be watching the T.G.I. Friday's location on Hitt Road with an eagle eye.

Thursday, December 8, 2011

Building a better blog

After three months, BizMojo Idaho had its biggest day Wednesday with nearly twice the number of visitors as our previous high. Drilling down, the numbers say it was the Chick-fil-A post and photo, which went straight to Facebook and got shared a lot from there. Always fun to have a scoop.

Of course the big challenge is keeping the momentum going. I could look at my analytics tomorrow and find out I had 17 visits. Twenty-five years in the newspaper business taught me that if you don't have something every day to get readers' attention you're going to be forgotten about very quickly. I think the Web is an even more extreme environment.

Here is a link sent to me by Jared Fowler of Novayx, talking about what it takes to build traffic. Whether or not you're a blogger, you might find it interesting.  I did.