|Stoplight Pizza owner Tom Williamson at his new Idaho Falls location.|
A California native, Williamson, 40, spent 18 years in the U.S. Marine Corps and served five tours in Iraq. After he left in 2009, he started experimenting with pizza recipes that he thought people would enjoy. Opening in Ririe provided him a chance to start small, building a customer base from around the state.
With a downtown Idaho Falls location Williamson said he hopes to develop a lunchtime trade. He estimates that 30 percent of the customer base for his Ririe pizzeria come from Idaho Falls, so he has a leg up on building a reputation.
For more information, call 932-4477.