Monday, December 2, 2013

Meet Trader Joe's German brother, Aldi


While many of us continue to hanker for Trader Joe's, I'm suddenly interested in the German-chain Aldi, which has stores in 32 states and a common origin filled with sturm und drang. This story on Slate is a fascinating read, even if you are not obsessed with Teutonic efficiency.

Going by the map on the company's Web site, it looks like it might be a while before Aldi's trucks begin rolling into Idaho. So far, the chain has not come west of the Mississippi, but any student of history can tell you what happens when Germans decide to cross a border and occupy territory. They like to mach schnell. Whatever happens, you read about it here first.

1 comment:

  1. I shopped at Aldi on my mission in England, its great.

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