Friday, March 13, 2015

Guns and Gear owner to speak at Advertising Federation luncheon

Ryan Later of Guns and Gear will be the next guest at the Idaho Falls Advertising Federation's “Lunch and Learn” series, March 19 at Dixie’s Diner.

Later’s life took a dramatic turn when he was robbed at gunpoint at a business where he was working. In addition to thinking about life, he decided he needed a firearm for his own protection. From there, the idea for Guns and Gear took shape.

He teamed up with Shane and Dixie Murphy in 2012, and in November 2014 they opened their $3 million indoor shooting range and gun shop.

Located on Crane Drive, Guns and Gear features tactical and static target lanes with the latest computer technology and an HVAC system compliant with EPA regulations. Overall, Later and the Murphys spent $2.8 million on the two-story, 15,000-square-foot building, which overlooks the Snake River Landing development, and $700,000 on equipment.

At the Ad Fed luncheon, Later will talk about how to develop a new business marketing plan that is effective and meets your company’s goals.

The luncheon will be from 11:30 a.m. to 1 p.m. Cost is $12 for members and $15 for non-members.

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