Tuesday, May 10, 2016

Shaddow Domain moves to Broadway address

The parking lot door at Shaddow Domain's new address.
Julie Oliver has moved her store, Shaddow Domain, to 341 W. Broadway, where Dave’s Bike Shop was before it shifted west into the old Catmull’s furniture store.

The business is not new to Idaho Falls. Oliver had been at 175 South Eastern Avenue for 14 years, selling “curious things to curious people.”recognizes some people are never going to visit her store, Shaddow Domain, 175 S. Eastern Avenue.

“We moved so we could have a larger space and be more involved in the downtown area,” she said.

Oliver recognizes that her store is not for everyone. A person who is freaked out by pentagrams, Wiccan accoutrements or books about the occult — and there are a few — are not her target audience.

Nevertheless, she's keen to stress she’s not a devil worshiper, just a small retailer and good neighbor. She would like to encourage anyone with an open mind to stop by for a visit. "We're not scary," she said. "The hardest thing is to get people in the front door. It's just a fun place."

The store stocks hard-to-find items including Cards Against Humanity, Wicked Jester Tees, Ben Ny Theatrical Makeup and Living Dead Dolls. It also carries a wide variety of incense, candles, figurines and novelties.

The move back to Broadway will be a near-homecoming of sorts. Before starting the store, Oliver worked for 20 years at Chesbro Music, on the second floor, where all the sheet music is kept. Working at Shaddow Domain gave her more face time with the public, which she likes.

Nobody has ever given her flak, and obviously there's a market for the shirts, incense, candles, dolls and novelties that Shaddow Domain sells. The store's Facebook page has 2,544 likes.

"People are looking for so much different stuff," Oliver said. While she is glad to have more space and a prime spot on Broadway, she still wants to keep a friendly feel to the store. "If it got huge, it would lose something special," she said.