Monday, January 27, 2020

New to BizMojo Idaho: East Idaho Entrepreneurs

This week I'm happy to announce a new relationship with East Idaho Entrepreneurs, a podcast started in 2018 by Renae Oswald. I was not aware of the work she has been doing until a few weeks ago, when I saw a link on Facebook. When I saw it, it reminded me of the weekly business profiles I did for the Post Register when I was the business reporter, albeit on a 21st century platform. When I reached out to her to compliment her on her work, we decided that we might be able to help each other.

As a result, I'm going to be reprinting her content weekly and posting links to her website in hopes of getting her more recognition. From my end, good, original content is like gold, so this is something that will add value to BizMojo Idaho.

Here is EIE's most recent posting, about Logan and Bobby Thomas of High Country Cleaning. The link to the podcast is at the bottom, or you can go to it here.

Born to Create

Logan and Bobby Thomas
Both Logan and Bobby Thomas started their entrepreneurial journey when they were preteens. Logan had a lawn care business and Bobby raised chickens and sold their eggs. When they found each other while attending college, they knew they were the perfect fit and could see their lives being that of an entrepreneurial couple.

Logan started High Caliber Cleaning while attending college. At that time it was a mobile car cleaning service and Bobby said, “he had a vacuum and a sponge, that's all he had. He'd do details for people and go to school.” At the same time, Bobby was a financial advisor and really loved her job. After they got married they realized that their careers were taking them opposite directions and so Bobby decided to quit her job and join the business full-time

“I was all about the datasheets and the finances and the money and the business aspect,” Bobby said, “(Logan's) always been a big risk-taker.” Ever since they've combined their efforts they have grown the business and see how they are creating their future together. She shared that making the sacrifice to give up her career track was worth it. “I feel like millenials have big dreams and aspirations, what sets us apart is that we are serious about our success.”

“Entrepreneurship is something you are born with ... you don't learn how to never give up. That's something you are born with,” Bobby said. Both Logan and Bobby were raised by parents who taught them how to work and if they wanted something that they needed to go get it. Bobby feels that helps to make them the perfect match and set them up for success. “They were creating these powerhouses,” she said.

Working together as a couple has presented it's own challenges, but Bobby and Logan feel that they are good complements to each other. Bobby admits that she looks at things very different from Logan but they are able to balance each other out. “The first year … that was tough,” she said, “I think it made us stronger and it keeps building.” Bobby feels that being humble and vulnerable together has helped them be successful.

Watching other couples and their success in the 9 to 5 sometimes makes them wonder if entrepreneurship was the right decision. She admits the security would be nice at times but says, “the more secure you are the less opportunity you have. There's so much opportunity out there, that opportunity would be capped if I was working a 9 to 5.

High Caliber Cleaning is looking to expand to Boise and Bobby and Logan see their future in real estate. The future is bright for them and their determination feels like it will fuel them to their next big steps

For more information on High Caliber Cleaning go to
Thank you to Disruptive Productions for editing the show. Check them out at