Monday, October 3, 2011

First Monday in October

I'm happy to report that in its first month, BizMojo Idaho received nearly 600 pageviews. At least I think I'm happy to report that. Maybe that's an abysmal number I ought to keep to myself. But having embarked on this with no idea of what to expect, I'll take what I can get.

The big winner for the month -- 73 pageviews -- was the news on Chick-Fil-A, which plans to open Nov. 17. Given my Shoptalk experience during the golden age of "When is Olive Garden coming?" I am not surprised by this. Tied for second place was the post about 3's Co. Catering opening its location on downtown.

The stats indicate our visits are coming almost exclusively from Facebook, which is not surprising. Like everyone, we're still trying to figure out how to make Facebook work more effectively for us. We launched BizMojo Idaho the same month that Facebook did its big makeover, the source of much online caterwauling. I'm not sure what sort of effect this had.

I have my own opinions about the effectiveness of pay-per-click advertising, having spent $25 on Facebook (thankfully, no more) to advertise a gig my band, Happyville, was playing at Vino Rosso and seeing no discernable results. I've got plenty of experience with advertising, and can tell you about the two slam-dunks I've engineered, one of which was online, the other on the radio.

I suppose a link to Twitter is next, although I remain unsold on its uses for anything other than celebrity gossip or Middle Eastern street demonstrations.

The number of followers seems to have hit a plateau, but I've been told that's all right, that pageviews is what I want to watch. We haven't received any comments other than two welcome back messages and a couple of likes on Facebook (heartwarming, especially the one from my sister, Marty, in Virginia).

All told, I'm hoping to build on what's been done. I will soon be writing up the new restaurant downtown, Il Castello, where I had lunch Friday (it was good). There will be much, much more to follow.