Thursday, August 23, 2012

Notes from my summer vacation

When it comes to search engine optimization, this photo seems to have mysteriously strong powers. I don't understand it at all, not even a tiny bit.
As I survey the BizMojo Idaho stats (which I do every day), I've noticed that some of the posts from last year are climbing back into visibility. That leads me to suppose that there are new readers who are digging through "the vaults." This I find gratifying, because I'm on the East Coast this week and limited in my ability (or desire) to stay up on the latest business news.

This week the most-read post is http://www.bizmojoidaho.com/2011/10/two-idaho-falls-drive-in-theaters-for.html, from last October.

A little squib I wrote later that month about Idaho Falls needing an In-N-Out burger http://www.bizmojoidaho.com/2011/10/in-n-out-burger-possible-if-not.html, has racked up 132 pageviews.

Two posts about Carl's Jr., one from December and another from Februray (both now out of date), got 228 pageviews. Because a lot of traffic comes to this blog from organic search, and because one of the main search terms bringing eyeballs to this page is "juicy burger," I have to assume this is why Carl's Jr. continues to reign supreme on the BizMojo Idaho Hit Parade.

Without a doubt there's someone who knows more about this and could explain it in detail, but it would probably cost a lot of money. Not gonna happen, since the Google Gods dropped the dime on me after this smart-alecky post, http://www.blogger.com/blogger.g?blogID=1127161227049840947#editor/target=post;postID=7734341763842076838, which I later adapted to Idaho Falls Magazine.

With our first anniversary approaching (Sept. 5), I'm happy this blog has gotten the acceptance it has. There's been a learning curve, which I never get tired of talking about. It has been an interesting ride -- so much like what I did in newspapers (producing fresh, engaging content nearly every day), yet totally different (when it comes to social media, the reader is way more involved in deciding what is news).

People have asked me, "Why don't you write a book?" What's interesting is that if you were to count the words I've posted in the past year there would probably be enough to fill one. If you've got the time to do that or (better yet) a computer program that will allow you to do it instantly, I'd love to know when I might be in a position to pass "War and Peace" (560,000 words) or "Atlas Shrugged (645,000 words). By the way, I actually waded through Ayn Rand's tome in 1975, mainly in an effort to impress a young woman at the University of Delaware (whose name I will not reveal).

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