Tuesday, October 14, 2014

Advertising Federation to host 'Ultimate Bengal' campaign masterminds

Creating a social media campaign involves more than hanging a “Like us on Facebook” sign on the front door. If you want to find out how it is done right, the Idaho Falls Advertising Federation is hosting a “Lunch and Learn” Thursday that is bound to be of interest to you.

Guest speakers will be Adrienne King, director of marketing and communications for Idaho State University, Stuart Summers, ISU’s director of marketing and recruitment, and Teresa Borrenpoh, the college’s director of development. The team will be on hand to talk about “Ultimate Bengal,” a campaign earlier this year that involved more than $13,000 in awards and prizes.

ISU Vice President for Advancement Kent Tingey called it “a unique endeavor to better engage our communities with Idaho State University’s social media and reach out to our constituents.”

Between January and April, more than 130,000 people took part in a contest that ultimately awarded Chastity Lee with one year of in-state tuition, one year of campus housing, a one-year meal plan, $1,000 credit at the ISU bookstore, a reserved parking pass, and a lot of ISU swag.

“We don’t know of another university that has offered an award package like this for interacting with social media,” said Stuart Summers, chair of the ISU Social Media Committee and director of marketing and recruitment for the ISU College of Technology. “One great thing about the Ultimate Bengal Challenge is that a parent, grandparent, relative or friend who wins an entry can give it to an eligible recipient.”

The AdFed Lunch and Learn starts at 11:30 at Dixie’s Diner on Channing Way. For more information, visit the Facebook page here.