Thursday, November 24, 2011

It's vitaminized? Oh, good!

I was doing an online search Wednesday, really just looking up an address, when I came across this link and this jpeg of an old beer label.

Long before the days of craft brewing, and before the great homogenization of the brewing industry in the 1970s, it was common for Anytown, U.S.A., to have its own brewery, as Idaho Falls appears to have had in the '30s, following the repeal of Prohibition.

Does anyone have any more information about the Pilsener Brewing Co. of Idaho Falls? From the sketchy information on the link, it appears to have been related to the Pilsener Brewing Co. of Seattle, but I wonder how so?

Second, can anyone decipher the signature on the label? The first name looks like Oskar and the surname looks German, starting with an L and ending with a z. Beyond that, I think it's anyone's guess, but maybe your eyes are better than mine.

I know we have a big beer community here, and it seems there's always one or two people who are into the history. Anything you can contribute would be appreciated. Speculation, as you probably know, is always welcome here.