Wednesday, November 16, 2011

No Trader Joe's anytime soon

A quick update on the "specialty grocery" news from yesterday, which hit like lightning and elicited quite a few comments on Facebook. We all love to ponder possibilities, and the most excitement seemed to be over whether Trader Joe's might be interested in locating here.

Before we go on, let me say that easy access to Two Buck Chuck would probably not be a good thing for me (although in its absence I have embraced Foxhorn Cabernet Sauvignon, which sells for $5.85 a 1.5 liter bottle at WinCo. It's Australian, with a screwtop, but I swear if you decanted it and served it at dinner your guests would rave about it. I recommend it highly for a "house red," if you're looking for one.)

Anyway, in the service of enquiring minds I called Trader Joe's headquarters in Monrovia, Calif., and spoke to Amy in customer service. She would not tell me her last name (company policy), but she did they me they eventually plan to come Idaho. Now for the bad news. It won't be anytime soon. "We're expanding into several states, but we do it a year-and-a-half at a time and (Idaho's) not on the list right now," she said.

Another possibility mentioned yesterday, at the other end of the spectrum, is Sav-a-Lot, more of a WinCo style store. One reader asked, "Why would they come when WinCo and Sam's Club are already here?" To which I answer, why do Lowe's and Home Depot more often than not build right next to each other?

Regardless of who's coming and when, the purpose of this blog is to stay on top of these things and build readership by encouraging endless speculation. So hang in there, readers.

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