Thursday, January 12, 2012

You should not be blogging if ...

If you're a small business person, at some point you've probably entertained the thought of starting a blog. There can be any number of reasons. You want your customers to be up to date on your latest services and products. You want to boost your online profile. You have interesting things to say.

Fair enough, but I can't tell you how many blogs I've been to where the latest entries are three or six months old. Blogs die because people lose interest, or because people discover how much work they are.

Here is an article that caught my attention this morning, by Jeff Haden of MoneyWatch. If you are a onetime blogger who groans at the thought of how your blog has died and now just sits there, you have my sympathy. If you are blogging only because you've been sold on the idea, here's what Haden has to say.

You should not be blogging if:
  • You cringe at the thought of writing another post.
  • Your page views are flat.
  • You can't quantify a return.
  • You don't even feel like trying to quantify a return.
  • Your readers are not customers or potential customers.
  • Your goal is to provide valuable resources to customers (high-value content should go on your Web site).
For the full article, click on this link: http://www.cbsnews.com/8301-505143_162-57349641/should-you-stop-blogging/?tag=cbsnewsMainColumnArea