Monday, June 11, 2012

MCS Advertising execs receive certification

Lisa Fischbach and B.J. Kane of MCS Advertising in Idaho Falls received their official certification last week as Certified Agency Account Managers from the Second Wind Certified Seminars Program they recently attended in Chicago.

Based in Wyomissing, Pa., Second Wind offers one of the few training programs for agency bookkeepers, controllers, traffic managers, production managers and operations managers. This is really important, in case you've been watching too much "Mad Men" and think advertising is all about whiskey at 11 a.m. and round-the-clock hanky-panky.

Checking out Second Wind's Web site, http://www.secondwindonline.com/, I found a lot of interesting information that I would encourage anyone who's involved in marketing to investigate.

This link in particular, on how to make a pitch and win new business, caught my attention: http://www.secondwindonline.com/knowledge_display.asp?id=12196.

For those of you who don't want to go all in, here are the bullet points:
  • Rehearse every word of every pitch before you do it for real.
  • Try to give the presentation on your turf or neutral turf.
  • Insist the written presentation be fully completed at least one day before it is due to be presented.
 MCS is a full-service ad agency with its offices in historic downtown, at Park Avenue and B Street.