Friday, March 7, 2014

Clark honored at Boise business women's banquet

Pam Clark

Pam Clark of Zions Bank was among 50 women honored Feb. 18 by the Idaho Business Review at its annual Idaho Business Women of the Year banquet.

Clark, vice president and executive banking team leader, joined Zions in 2006, and has held a variety of positions in commercial lending and executive banking. A dedicated volunteer, she serves as vice chairwoman of the Idaho Falls Arts Council board of directors. She also has been involved in Zions Bank's Mentor Program, designed to support future leaders by providing learning, shadowing and skill building opportunities as employees polish work to strengthen their careers.

Clark lives in Swan Valley with her husband, Dave, and enjoys spending time with her two children and four grandchildren.

Wednesday, March 5, 2014

Walgreen's files final building plans with city of I.F.

The layout of the new Walgreen's store being built this year on Idaho Falls' west side.
Walgreen's has its building plans filed at the city of Idaho Falls Building Department for the store it plans to build at 635 Skyline Drive.

John Walker, owner of Walker's, said the property owner, Kingston Properties, has told them they have until April 30 to clear out, with demolition to begin the following day. He said the plan is for them to move to a strip mall Kingston is building to the east on Broadway, between Los Albertos and Arby's.

The new Walgreen's, Store No. 15973, according to the plans filed with the building office, will be 14,490 square feet, with most of the room taken up with a general sales area of 10,620 square feet and a 1,220-square-foot pharmacy. Walgreen's has been doing business on Idaho Falls' west side for years in the old Westgate Drug building. The new store will be much like the two it has in Idaho Falls and the one in Ammon.

Blog comments leave me scratching my head

Every blogger likes to get comments, right? It means people are reading the posts and engaging with the person responsible for them.

Not so fast. Although my stats from Blogspot say I've gotten 353 comments, it would take a careful count to find out how many are acutally related to the items I post. More and more seem to be like these:
I can't understand why these are appearing, but I'm sure there are some of you out there who can enlighten me. Are these people posting to my site in hopes of boosting their own visibility online? Is this what people engaged in search engine optimization do for their clients? Are these comments being generated by people at all? And what makes them want to glom onto my humble, hyper-local contribution to the new age of communications?

It's a strange world we live in. This week, I've been substitute teaching a class at Idaho Falls High School, where Rob Morris, a teacher's teacher if there ever was one, flattered me by asking me to do four periods on newswriting while he was bringing his mother back from Oregon to live here.

I concocted a pageful of notes for a not-entirely routine police story: 11-year-old girl deters would-be burglar by whacking his hand with a baseball bat; suspect later arrested while seeking treatment at emergency room.

I wrote a standard news lede, the kind I would have written in 1984, when I was doing cops and courts for the Post Register. The verdict? Boring. "This is why I don't read newspapers," said one of the students, a freshman girl.

Before the period ended, I told them their homework was to write a lead and two or three paragraphs. More than a few of them groaned. Maybe I should have asked them how they would tell their friends about this on Facebook.

In the meantime, anyone who can enlighten me on the gobbledygook I'm getting on this blog, I'd appreciate it.

Monday, March 3, 2014

What's your story? Creating 'You' as a brand

A few months ago I was in a meeting with a client discussing some employee issues they were having. The president of the company was having a hard time with some of the newer hair styling trends, especially the dyed hot pink strips of hair one of his female employees had.

This particular company is a well established company in a service related industry. and this employee was responsible for interfacing with the general public and clients.

In our conversation the president said,  “To some people, Monica, your nails could be concerning and a little 'out there.'” This was during football season, and because I have a strong sense of pride in my alma mater, Boise State, every football season, from August through December, my nails are a combination of royal blue and orange. I will admit that I’ve had a number of comments over the years on my nails during football season, but this one will definitely be remembered.

Like the employee with the dyed pink hair and me with my orange and blue nails, more and more people are trying to create personal brands that merge with their professional lives. Before we jump head on how to create a personal brand, I think it’s important to understand what a personal brand is and why it is important.

A personal brand is what you want others to know about you and how others “see” you.  It relates closely to your reputation – which is the foundation of your personal brand. Your personal brand is as unique to you as corporate brands are to companies like Coca-Cola, Microsoft and others. While there may be individuals we are similar to, our personal brands are for individuality.

We briefly touched in last week’s feature on why personal brands are important, but there’s much more to possibly landing a job after you have been invited to an interview. A well created and maintained personal brand can affect every area of your life. It can travel with you from job to job and beyond the workplace to volunteer commitments and work in the community. Or if you get the crazy idea like me one day to start your own business, personal brands can be the difference between being a successful entrepreneur or one that is scavenging the streets for any business that comes their way.

Creating a personal brand isn’t easy, though. It takes time and an ongoing commitment. To start creating the personal brand you want others to “see” you have to understand who you are first. Who you are is a combination of the roles we hold – for me I am a Christian, wife – (a veteran’s wife, I might add), mother, daughter, friend, college graduate, business owner, and board member, just to name a few. But my roles don’t solely define who I am – my personality, education, the way I dress, my body language, and life experiences also are major contributing factors as well.  Once you have taken the time to clearly analyze who it is you are, think about who and what it is that you want others to see you as.

How would you want them to describe you? What value to you bring that differentiates you from others?  These are important questions to ask from the beginning to create your personal brand. Keep in mind this is a continual process and rebranding yourself is just as important as the initial creation.

Once you have established what your brand is and what you want it to be, you have to launch your brand. A carefully planned and executed launch is just as important as a carefully crafted personal brand.  Next week’s feature will be the final feature on personal branding, and we’ll take a look at “launching” the new you.

INL honors researchers, inventors for achievements in 2013

A.J. "Gus" Caffrey
The Idaho National Laboratory honored more than 100 researchers and inventors Friday night at its annual recognition event, held this year at the Energy Innovation Laboratory in Idaho Falls.

This was the 18th such reception, and honored the lab's achievements in 2013, including the receipt of 39 new patents, the application for 21 new patents and the submission of 32 new inventions for evaluation. The work that goes on at the lab may be used by U.S. government agencies and also licensed for commercialization.

This year's honorees included:
  • Joshua Daw for Exceptional Engineering Achievement,
  • Aaron Wilson for Early Career Exceptional Achievement,
  • Douglas Porter for Individual Lifetime Achievement in Science and Technology
  • A.J. "Gus" Caffrey, Inventor of the Year
  • Albert Smith, Technician of the Year
INL is one of the U.S. Department of Energy's 10 multi-program national laboratories. The laboratory performs work in each of DOE's strategic goal areas: energy, national security, science and environment. INL is the nation's leading center for nuclear energy research and development. Day-to-day management and operation of the laboratory is the responsibility of Battelle Energy Alliance.