Home sales numbers stay steady for Bonneville County

It has been a few months, so I thought it might be a good time to check the pulse of real estate in Bonneville County. Other than putting your own house on the market, the best (and less stressful) way to do this is to check the Snake River Regional Multiple Listing Service, which keeps track of home sales, average days on market, median price and homes listed.

Going whole hog, I went down the columns all the way back to 2004, which, as one might surmise by looking at the table above, was the year before the boom started.

As good as the numbers look — this year is holding steady with 2013 — we’ve still got a bit of a climb before we get back to the go-go times of 2005, 2006 and 2007. And it may never happen. As immune as we think we are to national trends we are not, and there’s sobering news out there.

The monthly bulletin from Local Market Monitor paints a fairly sobering picture concerning debt and employment. Here is what it said:

Quite aside from the $10 trillion home owners owe on their mortgages — an amount that doubled in the last 20 years — they owe more than $3 trillion in consumer debt, $10,000 for every man, woman and child in the US. This used to be mainly credit cards and car loans, but over half of it is now concentrated in two groups that are very important to real estate. Home owners owe $450 billion in home equity loans, and young adults owe $1.2 trillion in student loans (whew!). Is it any wonder that so many home owners and would-be new ones have to sit on the real estate side lines?

With many buyers unable to buy, it's pretty clear why home prices are below income levels in most local markets today and why new construction has added so little to the economy. What's worrisome is that this situation, especially for young adults, isn't going to change much in the near future.

In September, the number of jobs was 2.0 percent higher than a year ago — a sign of slow, continuing improvement. Jobs were up 4 percent in construction, 1.3 percent in manufacturing, 1.8 percent in retail, 3.8 percent in business services, 2 percent in healthcare, and 2.8 percent at restaurants.

Government jobs were flat, not only at the federal and state level, where political considerations weigh most heavily, but also at the local level, where spending on education is necessary for long-term economic growth.

Sixty seconds over Cabela's

Dave Schwicht, right, and me, face to face with the future. The FAA has said commercial use of drones is illegal, but the ruling was knocked down by an administrative law judge and is being appealed.

Cyndi and Dave Schwicht of Keller Williams Realty East Idaho admit there's a "wow" factor to offering drone reconnaissance of real estate properties. "Guys see it and really get into it," says Dave.

Their DJI Phantom, bought on Amazon.com, cost them about $500. The GoPro camera that mounts on the underside cost about another $500. The expense has been worth it, they say, as it has brought them lots of attention.

"It's not that great for showing the front of a house, but if there's a big piece of land you can show people a lot of things," Cyndi said. What's more, if you download the GoPro app onto your phone you can see the view from the sky in not-so-real time (download can be kind of slow and jerky.)

Crows do not like this radio-controlled four-rotor gizmo at all, and have attacked it. Neither does the Federal Aviation Administration. Although regulations are being worked on, the FAA currently considers it illegal to fly drones for commercial purposes, including real estate photography and journalism.

In March, however, an administrative law judge for the National Traffic Safety Bureau ruled that the FAA's ban on commercial drone flights was not legally enforceable. The case involved Raphael Pirker, who was fined $10,000 for flying a drone over the University of Virginia to obtain promotional footage.

Since the ruling, it appears the FAA hasn't been cracking down on real estate agents using drones, said Paul McLaughlin, attorney for the Iowa Association of Realtors, in an article published July 7 in USA Today.

Because Tuesday was a beautiful day with very little in the way of wind, we took the DJI Phantom out for quick cruise over Cabela's, a project of widespread interest. Here, for your viewing pleasure, here is the MP4 file. Dave was careful not to get too close, so as to not distract anyone on the job site or run afoul of the authorities.

Advertising Federation to host 'Ultimate Bengal' campaign masterminds

Creating a social media campaign involves more than hanging a “Like us on Facebook” sign on the front door. If you want to find out how it is done right, the Idaho Falls Advertising Federation is hosting a “Lunch and Learn” Thursday that is bound to be of interest to you.

Guest speakers will be Adrienne King, director of marketing and communications for Idaho State University, Stuart Summers, ISU’s director of marketing and recruitment, and Teresa Borrenpoh, the college’s director of development. The team will be on hand to talk about “Ultimate Bengal,” a campaign earlier this year that involved more than $13,000 in awards and prizes.

ISU Vice President for Advancement Kent Tingey called it “a unique endeavor to better engage our communities with Idaho State University’s social media and reach out to our constituents.”

Between January and April, more than 130,000 people took part in a contest that ultimately awarded Chastity Lee with one year of in-state tuition, one year of campus housing, a one-year meal plan, $1,000 credit at the ISU bookstore, a reserved parking pass, and a lot of ISU swag.

“We don’t know of another university that has offered an award package like this for interacting with social media,” said Stuart Summers, chair of the ISU Social Media Committee and director of marketing and recruitment for the ISU College of Technology. “One great thing about the Ultimate Bengal Challenge is that a parent, grandparent, relative or friend who wins an entry can give it to an eligible recipient.”

The AdFed Lunch and Learn starts at 11:30 at Dixie’s Diner on Channing Way. For more information, visit the Facebook page here.

Villa Coffeehouse planning second location, on Hitt Road

Villa Coffehouse owners Alexis and Chip Langerak

The Villa Coffeehouse has begun remodeling work on a second location, in Sagewood Plaza on Hitt Road next to Runway Fashion Exchange. The shop is expected to open mid-November.

Chip Langerak, who with his wife, Alexis, took over The Villa on Park Avenue in 2012, said they began planning for a second location about six months later. "It's been a real blessing for us," he said. "It's been a lot of fun and we've met a lot of good people."

Things started falling into place after Jones Sew and Vac moved to its new location on First Street. "We talked to the Skidmores (owners of the Sagewood Plaza development) and everything went smoothly from there," Langerak said.

Like the downtown Villa, the second location will feature locally-roasted coffee from Steve and Harry’s Coffee, and soups, sandwiches, and desserts all made from scratch. Artists from the local High Desert Photographic Society will be providing the artwork for the new location to create a vibe similar to the downtown location..

"We want to give a huge thanks to our customers for their support and loyalty," Langerak said. "Without them, this new location wouldn’t be possible."

The Villa Coffeehouse's Facebook page can be found here.

Idaho Mountain Trading opens in new location

The floor at Idaho Mountain Trading, in its new Shoup Avenue location.

If you're planning to go downtown this weekend, be sure to visit Idaho Mountain Trading in its new Shoup Avenue location, next door to where it was for 29 years.

The store opened Monday, after a move that took all Sunday and involved 30 people. In the new store, formerly the Idaho Youth Ranch Thrift Store, the company has 12,000 square feet, more than twice what they had at the corner of Shoup and B.

Owner Richard Napier started the business in 1977 on A Street, where Vino Rosso now is. The advantage of the new location is that they can keep all their inventory on display. Another is the IMAX-sized facade facing Yellowstone Avenue, which now bears the store's green-and-white logo. "It's a very nice billboard for us," Napier said.

No grand opening has been set, but there will be a promotion in November when Grand Targhee comes to visit to offer specials on passes.