Wednesday, May 30, 2012

The secret to a great pitch is passion

Rick Ritter of TechConnect in Boise recently had a write up on the Tech Cocktail Web site on the secret of making a great business development pitch. I don't know if there are any real secrets. If I had to sum it up in one sentence it would be this: You have to have passion for your product if you're going to make a great pitch. But it's a good read, and I encourage you to follow the link.

Here are the bullet points on the difference between good and great:

  • A good pitch demonstrates your competencies; a great pitch showcases your passions.
  • A good pitch demonstrates your product; a great pitch establishes your unique selling proposition. 
  • A good pitch talks about the problem; a great pitch creates a memorable narrative.
  • A good pitch is complete; a great pitch is compelling.
  • A good pitch is detail-oriented, a great pitch is concise.

And here's the link: