Tuesday, June 11, 2013

Business owner plans to rent studio space, equipment to photographers

Darrin Petersen
Darrin Petersen, owner of D&L Cleaners and Signature Party Rentals, is opening F Stop Studio Rental at 1568 West Broadway.

It will be a place where photographers can come in to shoot in a 26-by-36-foot studio with a cyclo wall. With 4,400 square feet, there will be a changing room, offices, production rooms and storage space. Lights, high-end camera bodies and specialty lenses and computers will be available to rent as well.

"We'll be set up for still photography and video," he said. "I want it to be practical and affordable. "I hope for this to make shooting and teaching while shooting easier than it has ever been in Idaho Falls."

Located in what used to be the Spiders Web tattoo parlor, Petersen is looking toward a grand opening in mid-July.

Petersen is a photography enthusiast, but never wanted to be a professional photographer. With two service businesses already, he recognizes he will be on a learning curve with F Stop. "Your customers tell you when you're getting it right," he said. "I don't want to make it my way, I want to make it their way."