Thursday, February 27, 2014

Potandon Produce, food blogger team up for online promotions

I have seen the future of marketing and it is in a crock-pot.

Potandon Produce of Idaho Falls is partnering with Jenn Bare, host of the GetCrocked.com blog, on new recipe videos featuring Klondike Brands potatoes and Johnny’s Seasoning.

The first video, featuring a how-to for breakfast casserole, went live Feb. 24 on the GetCrocked site and Klondike Brands channels, as well as YouTube. Recipes will be featured in Klondike Brands’ March newsletter to consumers.

In a press release, Potandon said it plans to air video tips by Bare on how to care for a slow cooker, fill it accurately and prevent burning. Those will run throughout the year.

With its headquarters at Snake River Landing, Potandon is the nation’s largest marketer of fresh potatoes, selling such well-known brands as Green Giant Fresh, Klondike Brands and Sunfresh.

Throughout March, Potandon will promote the recipes and tips on social media and give away crockpots to fans and followers. Weekly promotions will run as well on Klondike Brands Web site. The first promotion is an online buy-one-get-one coupon for Klondike Rose potatoes and Johnny’s Seasoning Salt. There is also a $5-off deal on a "Cloudy With a Chance of Meatballs 2" DVD.

This casserole looks really good by the way and I will probably make it, perhaps for brunch.