Tuesday, April 7, 2015

Melaleuca adds new market in Poland

One year after entering Austria, Melaleuca has expanded into Poland. Starting April 1, the Idaho Falls-based company began signing up customers there.

“We are eager to share our superior, natural health products with the citizens of Poland,” said Pieter Kiepe, Melaleuca’s European general manager said in a press release. “Opening Poland enables us to expand our Melaleuca family, offer wellness products to more customers. Melaleuca recognizes Poland’s potential for growth because consumers are increasingly interested in effective wellness products that are economically friendly and safe in the home.”

Poland has one of the largest populations in Eastern Europe and a robust economy. Kiepe said that Melaleuca’s marketing executives (i.e. salespeople) in Europe, some of whom are Polish by descent, have been clamoring to see the market opened and were excited when Melaleuca shared its plans earlier this year, talking with their personal connections right away.

With this announcement, Melaleuca now operates in 19 countries worldwide, six of them in Europe. While the majority of its business comes from its U.S. and Canadian operations, sales from overseas accounted for 45 percent of the company’s 2014 revenues, which topped $1 billion.

Melaleuca does business in the United States, Canada, Mexico, Puerto Rico, the United Kingdom, Ireland, Netherlands, Germany, Austria, Poland, China, Singapore, Malaysia, Japan, South Korea, Hong Kong, Taiwan, Australia and New Zealand.